Virgin America delivers exceptional
experiences with Magnolia

Magnolia helps Virgin America reinvent brand content distribution

Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities - like touch-screen personal entertainment, WiFi and power outlets at every seat - Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007.

Virgin America, the award-winning US airline, has chosen Magnolia to power the company's digital content presence. With Magnolia, Virgin America found a partner able to build an architecture for distributing content across mobile devices with fewer resources required to support.

Industry: Travel
Country: USA

Why Virgin America chose Magnolia


Enabling travelers

Customers now book flights nearly twice as fast as before.


Ease of use

Editors can create inspiring content fast.


Mobile support

Booking flights is a breeze on any device.


With Magnolia, we reinvented Virgin America’s digital content presence to complement and support our recently re-launched website. We rely heavily on our site both to generate revenue, as well as to reinforce our brand – Magnolia understood our dual goals for the website and their CMS is an important component of a truly revolutionary airline site that makes it easier for travelers to book and manage travel – and explore our branded content – across devices.

The result

Booking flights twice as fast

Magnolia is now the choice of more than a dozen online travel agency (OTA) enterprises, including Celebrity Cruises and Royal Caribbean Cruises. Operating in one of the planet’s most competitive—and commoditized—marketplaces, OTAs must constantly innovate in order retain loyal customers.

In fact, more than 40% of online traffic related to travel queries now come from mobile devices and one in four travellers book their trip via smartphone. With this knowledge in-hand, Virgin America chose Magnolia for a CMS to support a new site where customers now book flights nearly twice as fast as before, on any kind of device.


Independent analyst review of Magnolia

Magnolia has earned deservedly high marks for extensibility and integration potential. Few systems can claim to be as open or as amenable to custom app development.

Kas ThomasJ. Boye

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